The partnership also included a sweepstakes in which fans could enter codes found on Chiquita Bananas online for a chance to win tickets to see the film in theaters as well as brick sets and Lego E-Gift cards.

The global partnership kicked off mid-January and ran during a four-week period leading up to the February 8th release date of the movie. To kick off our list of the top promotional campaigns comes a brand that The Lego Movie 2 found highly a- peeling: Chiquita Bananas.

So, let's take a look at who claimed the top spots! Stats aside, we know you're here for the brand campaigns. However, with the final installment of the Dreamworks powerhouse franchise, How To Train Your Dragon, How To Train Your Dragon: The Hidden World flew into theaters end of February, and early figures suspect the Viking and Dragon duo to take top spot for early March. animated feature opened in theaters February 8th with a $34M box office total, about half of what the original flick, The Lego Movie, grossed in 2014. At the worldwide box office the sequel raked in a total of $153M for the month of February, according to Box Office Mojo. Reprising their roles in the recording booth Chris Pratt returns as Emmet, Elizabeth Banks as Lucy (Wyldstyle), Will Arnett as caped crusader Batman, with newcomer to the cast round Tiffany Haddish lends her voice as Queen Watevra Wa'Nabi. The battle to defeat the enemy and restore harmony to the Lego universe takes Emmet, Lucy, Batman and the rest of their friends to faraway, unexplored worlds that test their courage and creativity. The citizens of Bricksburg face a dangerous new threat when Lego Duplo invaders from outer space start to wreck everything in their path. In this blog, Hollywood Branded brings you the top brand partnerships with The Lego Movie 2: The Second Part. So, what kind of partnerships came to be from these tiny colored bricks? We're glad you asked. A Step By Step Guide To Co-Promotional Successįive years later the highly anticipated sequel to the box office hit The Lego Movie is back, and this time they've brought a host of creative brands who sought to become master builders of unique brand campaigns.

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